A multi-faceted Shopify store for the clothes brand Roucha founded by the brilliant Jill Wenger! This is the most complex Shopify site I've ever built. It has a custom loyalty feature where customers accumulate points as they purchase things. Then they reach several different tiers that unlock different free gifts. They can also create wishlists and, most interestingly, they can save their size, so when users click on products, if their size is available, they will be shown their size first.