My old friend Nikolai wanted to add a fun logo to his site and had an idea about ransom letters, which felt like a perfect programmatic design opportunity!!!
First, Nikolai created lots of letter "cutouts" using popular companies logos, like Netflix, Amazon, and the like. Then, I assembled a sprite sheet organizing the columns by letter:

Then, for each letter in Nikolai's name, we assign a random choice of letter, and can then use CSS to animate up and down the column so each letter can randomly flip to another letter in a fun lil' animation :)